OUR SUSTAINABILITY STORY

 

As a brand committed to the wellbeing of babies and kids, one of the greatest gift we can give them is a cleaner tomorrow. And our opportunity to act is today. 

We are completely transparent ( no greenwashing welcome here ) and respect the planet, which is why our products are made from recycled materials. 

Made from 99.5 % discarded water bottles (rPET), we ensure that our fleece material has a 30 - 50% lower carbon footprint than virgin polyester and cotton.

 

So what is rPET?

rPET is an abbreviation for Recycled Polyethylene Terephthalate, which is basically a type of plastic that can be fully recycled. Our rPET material is produced from post-consumer water bottles which are washed and grounded into flakes. The flakes are pressed out into rolled stock and re-spun into new polyester yarn.

This process means we save precious resources and ensure less bottles go into the ocean, reducing our dependence on non-renewable fossil materials.

 

Is it safe for my baby?

Yes. It’s completely safe for your little one – and in fact, the material is incredibly soft and gentle for your baby’s skin. Elva Senses are also OEKO-TEX 100 and REACH certified, guaranteeing that no harmful chemicals are involved in the materials and process. 

It was the meeting with Peter Börkey, Head of Environmental Directorates at the OECD that would define how I sourced the raw materials used in all of my products and rethinking the common misconceptions about sustainability. 

 

 

The truth about toxic chemicals in children clothes.   

Article published by "the soft landing": Cotton is considered the world’s “dirtiest” crop due to its heavy use of insecticides, the most hazardous pesticide to human and animal health. Cotton covers 2.5% of the world’s cultivated land yet uses 16% of the world’s insecticides, more than any other single major crop ". 

Aldicarb, parathion and methamidophos, three of the most acutely hazardous insecticides to human health as determined by the World Health Organization, rank in the top ten most commonly used in cotton production. Not only are these chemicals hazardous to the people whose clothes contain them, but they also harm farm workers and the environment.

There are more than 8,000 chemicals in the textile industry, and that’s insane. We’re so concerned with the chemicals we ingest, but people fail to realize - with skin being the largest organ system - it absorbs everything it comes in contact with."  - Dr. Saman Soleymani

 

WE'LL LEAVE YOU WITH THIS...

Under USDA (United States Department of Agriculture) rules, the clothing manufacturer can take certified organic cotton and treat it with chlorine bleach, coat it in nanoparticle antibacterial chemicals, dye it with heavy metal colours and drench it in formaldehyde-based finishing treatments. Shocking, right? 

What’s more, the piece of clothing doesn’t even have to be made of 100% organic fibres - it can be a mix of organic and non-organic materials and still be legally labelled « made with organic cotton ».

That’s why we pride ourselves on putting your baby and the environment first…